Vintage Seltzer Water Redesign Packaging Concept
Vintage Seltzer wanted to overcome the perception that the brand looks "poor or low quality" by redesigning a new identity and packaging design to appear more upscale, while not being perceived as overpriced. Vintage is in the lower end of the price range within an ever competitive flavored water beverage market.
Project Scope
Competitor Research / Logo Design / Packaging Design

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