'Alohilani Logo Brief:
The Pacific Beach Hotel renovated its 1960's Waikiki landmark hotel and recreated the property
as ‘Alohilani Resort. The new name proudly honors the last reigning monarch of the Hawaiian Kingdom, Queen Lili’uokalani. Queen Lili’uokalani's spirit is infused into the resort, which shares the same privileged location
as her beachside home Ke’alohilani, meaning the royal brightness. The final logo mark (above) is a sun or
sundial inspired by the translation of the hotel's new name 'Alohilani, meaning "heavenly light."

See my logo exploratory below for some additional designs and ideas that did not make the cut.
If you want to see more on this project, visit the case study page here.

    •  Queen Lili’uokalani's favorite flower, the Crown Flower
    •  A Crown
    •  The letters "A" and "R" for 'Alohilani Resort
    •  The shape of Diamond Head (Waikiki Volcano)
    •  The Ocean, waves, water
    •  The horizon
    •  The Sun (symbolizing 'Alohilani's meaning, heavenly light)
    •  A Circle, the Hawaiian meaning for the circle of life
    •  A pineapple, long time symbol of Hawaii, welcome and relaxed hospitality
    •  Hawaiian-surf styling
    •  Hawaiian tattoos

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