'Alohilani Resort Waikiki Beach - Branding & Advertising Campaign
When the historic Pacific Beach Hotel sought a rebirth, it emerged as ‘Alohilani Resort—named in honor of Queen Liliʻuokalani and envisioned as Waikiki’s modern landmark. The goal: create a destination that felt seductive, sophisticated, and distinctly local, standing apart from generic big-box brands.
Jessica's Role
Jessica led the design overhaul with ALOHA CHIC—a campaign that infused every touchpoint, from advertising to in-room details, with fresh energy and Hawaiian spirit. She helped designed collateral from pens to keycards, and branded the poolside restaurant, Swell. The result was a cohesive, vibrant identity that translated across signage, print, digital, and environment, cementing ‘Alohilani as a stylish new player in Waikiki’s competitive hospitality scene.
Project Scope
Identity Development / Brand Guidelines / Logo Designs / Signage / Collateral Design / Advertising / Website Concept
Credits
Team: AgencySacks, Architect & Renderings: Rockwell Group, Management: Highgate
Queen Lili'uokalani's beachside home, called Ke'alohilani, is now the resort's prestigious location and inspired the hotel's name and logo. The mark is designed as a sun or sundial inspired by the translation of the hotel's new name 'Alohilani, meaning "heavenly light."
Introductory Advertising Campaign
An experiential metaphor for life at 'Alohilani Resort, the modern-day Queen embodies the ocean, the hotel's oceanarium, and the sunset.
Advertising Campaign
Behind the Scenes Photo Shoot
Behind the Scenes Photo Shoot
