'Alohilani Resort Waikiki Beach - Branding & Advertising Campaign
When the Pacific Beach Hotel owners decided to wake up the 1960's Waikiki landmark, the property was re-established as 'Alohilani Resort. The new name proudly honors the last reigning monarch of the Hawaiian Kingdom, Queen Lili'uokalani.
'Alohilani would stand apart from big-box hotel brands with its fresh, seductive, and local vibes. Everything from the names of hotel venues to door hangers to signage and menus would deliver this fresh vision of a lively new Waikiki hotel.
Jessica's Role - Design Overhaul and Execution
She and her team responded with the brand positioning of Aloha Chic, a fresh vision for what a lively new Waikiki hotel could be that influenced all of our branding efforts. Jessica lead the execution of logo designs, advertising concepts, and hotel collateral. She collaborated with vendors and hotel staff to help manage and maintain a consistent look and spirit throughout the hotel brand.
Identity Development / Logo Designs / Brand Guidelines / Collateral Design / Advertising / Website Concept
Team: AgencySacks, Architect & Renderings: Rockwell Group, Management: Highgate
Queen Lili'uokalani's beachside home, called Ke'alohilani, is now the resort's prestigious location and inspired the hotel's name and logo. The mark is designed as a sun or sundial inspired by the translation of the hotel's new name 'Alohilani, meaning "heavenly light."
An experiential metaphor for life at 'Alohilani Resort, the modern-day Queen embodies the ocean, the hotel's oceanarium, and the sunset.