FLOW Chelsea - Branding
Flow Chelsea is a Passive House construction — a high-performance building that greatly reduces the ecological footprint while enhancing personal comfort for residents in a number of ways. 
Jessica's Role - Brand Execution
Jessica and her team branded these apartments as a home that believes in sustainable environmental living. Pushing the advantages of the Passive House, breathing purified air and the beauty of quiet and calm, that nourishes a mindful way of life in the midst of a full-tilt city.
Project Scope
Logo Design / Website / Advertising / Floorplans / Neighborhood Map / Email
Team: AgencySacks, Client: Bernstein Real Estate
Final round of designs, #1 was the winner. The icon or mark resembles a leaf to express Flow's sustainable qualities, with a hidden "F".

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