Vegas 888 Condominiums
Curved Pacific blue glass soars the Las Vegas sky in this 50-story high-rise. The site was planned directly east of the Palms on Flamingo Road and would have anchored the east end of Las Vegas' exciting Harmon Corridor. The condominium with panoramic Strip views aimed to define a new level of Vegas-style sophistication combining six-star resort amenities with luxury high-rise living.
Jessica's Role - Brand Identity
Focused on the building's unique blue glass façade, Jessica constructed the pattern of blue gradients utilized throughout the project. She also selected innovative substrates with translucent vellum and blue & silver foils to evoke Las Vegas glam and attract high-rollers.
Brand Identity / Stationary & Collateral / Advertisements / Sales Center /Billboards / Invitations
Team & Renderings: DBOX, Developer: Del America
This flashy, yet sophisticated, invitation is designed with translucent vellum and blue and silver foils to attract Vegas high-rollers.
Sales Center Exterior