Brookfield Place - Brand Promotional Campaign
Brookfield Place is a complex of luxury stores and restaurants located across from Manhattan’s World Trade Center site. As a cardinal entity for New York’s New Downtown, Brookfield Place helped revitalize the area. Unlike other nearby destinations, its success relied on becoming part of the local community—drawing neighbors after work and on weekends, not just tourists.
Project Goal
Position Brookfield Place as “Our Place”: a lively campaign that invites the neighborhood to adopt its luxury retail, fine dining, and cultural programming as their go-to destination.
Jessica's Role
Jessica brought Brookfield Place to life with bold environmental systems across storefronts, OOH, taxi tops, and a Union Square subway takeover. Bold fashion photography, a disciplined, limited color palette, and a signature color gradient sculpted imagery, typography, and spatial compositions to feel both luxurious and immediately local. The visuals were intentionally iconic and highly shareable, giving Brookfield Place a look that read like editorial fashion spreads while remaining warm and neighborhood-forward.
The campaign paid off: it elevated both commercial performance and community participation, sparking growth in sales, fuller restaurants, and record event attendance, proving Brookfield Place had truly become the community’s place.
Project Scope
Store Fronts and Mall Exterior Windows / Taxi Tops / Subway Domination / Bus Shelters & Newsstands / OOH / Advertising
Credits
Team: AgencySacks
