Jake's at the Knick, Coffee Roasters - Branding
Jake's At The Knick, named after the hotel founder's son, "Jakey," is a grab-and-go coffee shop adjacent to The Knickerbocker Hotel located in Manhattan's Times Square. The hotel wanted to rebrand in hopes of increasing traffic.
Jessica's Role - Revitalize & Communicate
With the project as only a logo redesign to help bring in more customers, quick visual communication was vital. Jessica's goal was to communicate that Jake's was a coffee shop and enlarge the brand presence. For the logo, Jessica created a coffee cup icon, round like the shop's doomed ceiling. She also convinced the client to utilized the front doors as ad space to help Jake's grab the attention of Times Square's passers-by.
Logo Design / Store Front Graphic