Jake's at the Knick, Coffee Roasters - Branding
Jake's At The Knick, named after the hotel founder's son, "Jakey," is a grab-and-go coffee shop adjacent to The Knickerbocker Hotel located in Manhattan's Times Square. The hotel wanted to rebrand in hopes of increasing traffic.
Jessica's Role - Revitalize & Communicate
With only a logo redesign to help bring in more customers, quick visual communication was vital. Jessica's goal was to communicate that Jake's was a coffee shop and enlarge the brand presence. Jessica created a coffee cup icon, round like the shop's doomed ceiling, for the logo and utilized the front doors as ad space to help Jake's grab the attention of Times Square's passers-by.
Logo Design / Store Front Graphic