Simon | Premium Outlets
Simon Premium Outlets set out to shift perceptions—moving beyond “factory outlet” associations to attract both top luxury brands and high-end shoppers. The "Shop Brilliantly" campaign became the vehicle for elevating outlet shopping into a global symbol of quality, style, and exclusivity.
Jessica's Role
Jessica was deeply embedded in the campaign’s creative process, expertly overseeing every stage of production—from pre-production through post-production—and collaborating closely with producers, stylists, and photographers. She led art direction, shaping the brand’s look and feel through extensive photo shoots designed to generate a year’s worth of advertising content. Jessica brainstormed image scenarios across 18 key sale periods, accounted for multiple climates and seasonal trends, and elevated every detail—from model casting and wardrobe to set design and shot composition—ensuring a cohesive, high-end aesthetic throughout the campaign.
The result: Shop Brilliantly redefined outlet shopping, opening the doors for Simon® to welcome world-class luxury brands like Chanel, Prada, and Dior.
The result: Shop Brilliantly redefined outlet shopping, opening the doors for Simon® to welcome world-class luxury brands like Chanel, Prada, and Dior.
Project Scope
Campaign & Image Concept / Art Direction / Billboards / Ad Design
Credits
Team: AgencySacks / Photographer: Dean Isidro / Fashion Stylist: Anthony Unwin / Prop Stylist: Shari Anlauf / Model: Olga Maliouk / Hair Stylist: Robert Lyon / Make-up Artist : Lottie
Simon Premium Outlets
Behind the Scenes Photo Shoot
Behind the Scenes Photo Shoot
