Carolina Lemonade Cocktail Mix Packaging Concept
Creating a standout beverage identity under tight constraints was the brief: design a new cocktail mix package with only one color allowed for printing. Most would shrink from the limitation—Jessica leaped at it.
She sculpted the logo, type, and packaging art into a single-color symphony: minimalist yet expressive, with crisp geometry, and bold negative space. Every design decision—placement, scale, silhouette—was made to maximize visual impact in the simplest form.
The result? A packaging concept that catches the eye, tells its story instantly, and performs like premium branding—all from one ink. It went on to win a GD USA Packaging Award in the Food + Beverage category.
Project Scope
Package Design / Logo Design
Awards
GD USA Packaging Award in the Food + Beverage Category
