Contour at the Ritz-Carlton Central Park - Branding
The classic cocktail culture of New York City is revived at this new all-day gastro lounge at the Ritz-Carlton, Central Park.
Jessica's Role - Brand Execution
The idea behind the Contour name and logo came from the interior designer's Matisse-inspired lines that adorn the bar ceiling. The logo's icon resembles a wine glass and a tree, a nod to the lounge's location opposite Central Park.
Logo Design / Custom Type / Menu Design
Matisse was the inspiration for Contour's distinctive logo. His work is expressed in the fluid, Matisse-inspired lines that adorn the bar ceiling and are carried out in the loose typography throughout.