![](https://cdn.myportfolio.com/3a1aa968-9a0b-4b62-aeb8-463cb29bfdfb/a1a2c760-1d62-4b60-a702-b871c7d26065_rw_1920.jpg?h=346b2e1d2d944e80879b89ba7e00c39e)
Contour at the Ritz-Carlton Central Park - Branding
The classic cocktail culture of New York City is revived at this new all-day gastro lounge at the Ritz-Carlton, Central Park.
Jessica's Role - Brand Execution
The idea behind the Contour name and logo came from the interior designer's Matisse-inspired lines that adorn the bar ceiling. The logo's icon resembles a wine glass and a tree, a nod to the lounge's location opposite Central Park.
Project Scope
Logo Design / Custom Type / Menu Design
Credits
Team: AgencySacks
![](https://cdn.myportfolio.com/3a1aa968-9a0b-4b62-aeb8-463cb29bfdfb/036fc2d4-a2d8-4f99-91ed-65b6b74f1d22_rw_1920.jpg?h=8719b33f2ebec34920534d36343408d2)
![](https://cdn.myportfolio.com/3a1aa968-9a0b-4b62-aeb8-463cb29bfdfb/ad6dbb78-56be-4b24-8253-bfed62f8d8bf_rw_1920.jpeg?h=fc4241ef979627bcbca1f7a8ee19789f)
![](https://cdn.myportfolio.com/3a1aa968-9a0b-4b62-aeb8-463cb29bfdfb/aba26e6a-f337-4def-89bb-743627b4caf7_rw_1200.jpeg?h=728e6f06abdcce0eecd6f4b4fbd86097)
Matisse was the inspiration for Contour's distinctive logo. His work is expressed in the fluid, Matisse-inspired lines that adorn the bar ceiling and are carried out in the loose typography throughout.
![](https://cdn.myportfolio.com/3a1aa968-9a0b-4b62-aeb8-463cb29bfdfb/43ab4b40-9de1-43d1-bc08-d567ca4b739c_rw_1920.jpg?h=06c0e7470fe569864389d573e80b2e31)
![](https://cdn.myportfolio.com/3a1aa968-9a0b-4b62-aeb8-463cb29bfdfb/8c49ff29-47ec-41fc-a0d9-1601e79cbe58_rw_3840.jpg?h=ca7cd11b5206d0707f4ff10bb51cffd2)
![](https://cdn.myportfolio.com/3a1aa968-9a0b-4b62-aeb8-463cb29bfdfb/e98d36c5-1e91-44da-8368-171c8bce566e_rw_1920.jpg?h=da87531ca489f9662b589a7f9f6f6c4b)