Contour at the Ritz-Carlton Central Park
The Ritz-Carlton sought to revive New York’s classic cocktail culture with Contour, a new all-day gastro lounge overlooking Central Park. The goal was to craft a brand that felt as sophisticated and timeless as the hotel itself, while giving the venue its own distinct identity.
Jessica's Role
Jessica translated the interior designer’s Matisse-inspired ceiling lines into a logo that was both poetic and purposeful. The mark elegantly balances dual meanings—a wine glass and a tree—honoring both cocktail culture and the lounge’s park-side location. Through this vision-forward design, she created an identity that feels refined, modern, and inseparable from its iconic environment.
The result: The branding extended Contour’s appeal beyond hotel guests, inviting park goers and neighborhood locals to see it as their own destination—not just the Ritz-Carlton’s.
Project Scope
Logo Design / Custom Type / Menu Design
Credits
Team: AgencySacks
