Affinia Hotels and Suites - Branding and Advertising
In a city known for shoebox apartments, Affinia Hotels offered something rare: space. To stand out in the crowded New York City hospitality market, the Live Large campaign celebrated their oversized rooms with bold, energetic storytelling.
Jessica's Role - Revitalize Branding and Promotional Campaigns
Jessica revitalized the brand with a vibrant color palette, striking photography, unapologetic typography, and spirited calls-to-action that captured the city’s energy.
The impact was immediate—reservations doubled after launch, with direct bookings and RevPAR (Revenue Per Available Room) rising sharply.
Project Scope
Branding / CRM Design / Advertising / Photoshoot Art Direction
Credits
Team: AgencySacks
Reshoot hotel rooms at better angles to showcase the large room sizes, amenities,
and improve lighting to help maintain the elevated rebrand.
and improve lighting to help maintain the elevated rebrand.
