Orient Express Hotels - Advertising Campaign Concept
Accor Hotels required an introductory advertising campaign to launch their newest hotel chain, Orient Express Hotels.
Agency Campaign Concept
This ad campaign, titled "Mysterious Encounters," puts viewer at the intersection of intrigue, beauty, and craftsmanship. The bold and colorful world of Orient Express comes alive though subtle cues never quite fully in focus, creating a palpable tension that leaves viewers to fill in their own mystery.
Jessica's Role- Environment & Culture Creation
Jessica took a cinematic approach as a nod to the Orient Express's reputation and created a new sense of mystery for the hotel. For example, the hero ad above, blends two images, an ornate key and a suspicious looking woman, in an untold story that leaves the viewer curious of what's happening. This duality was critical to the concept and was used throughout the campaign.
This "Mysterious Encounters" concept won the pitch for the agency.
Print & Digital Ads: Visual Concept and Layout Design / Video Concept / Social Media
Team: AgencySacks, Copywriter: Michael Ward