Brown Harris Stevens - Mastery of the Craft
Buying and selling real estate is complex, demanding strategy, nuance, and trust. Brown Harris Stevens set out to redefine their role—not just as brokers of deals, but as partners guiding clients through the toughest moments. The Mastery of the Craft campaign delivered on that vision, elevating the brand beyond transactional marketing to highlight expertise and partnership.
Project Scope
Photo Shoot & Art Direction / Print & Digital Ads / Recruitment Video / Commercial
Jessica's Role
While most real estate ads boast record sales or flashy listings, the Mastery of the Craft campaign for Brown Harris Stevens (BHS) took a different path—positioning the firm as a trusted partner and guide through the complex, high-stakes world of buying and selling. Jessica helped shape this shift in narrative, envisioning and art directing a striking photography campaign and designing a visual system that underscored expertise over ego. Every choice—from composition to typography was crafted to reflect confidence, clarity, and leadership, elevating BHS as the firm clients could rely on when it mattered most.
Credits
Team: AgencySacks, Photographer: Jason Madara Studio
In today’s world, the real estate business
doesn’t often get the respect that it deserves.
doesn’t often get the respect that it deserves.
Whatever it is, the way you tell your story real estate can be an incredibly complex process and great agents possess a mastery of this highly nuanced journey. At BHS, luxury is not about price; it’s about service. This is what we wanted to stress in our first ad campaign as one unified company.
— Bess Freedman, BHS CEO
Recruitment Marketing
